Monday, December 30, 2019

Analysis Of The Handmaids Tale Reading Log - 1232 Words

Reading Log The Handmaid’s Tale Night Summary: The protagonist used the view of the first person to describe her situation in a dystopian society which full of restrictions. Although life is hard and they have no freedom in that unknown world, they still have expectations to the life. They yearn for it and find hope from struggling. In this place, women who have the ability to conceive will be gathered in the special place called the Republic of Gilled, and they will be distributed to different homes. At this time, they will give birth to the child those people who have high reputation while their wives cannot have the baby. Furthermore, provided that they are not allowed to talk with each other in the evening, they will use the†¦show more content†¦Does the girl in a gym have freedom? 4. Why some people still have no exact name in the society? (They are elders in the society.) Other Key Detailsï ¼Å¡ 1. Yearn: desire strongly or persistently 2. Insatiability: hard to be satisfied with some situation What does this paragraph reflect? a. Dystopian Versus Utopia b. Under the totalitarian society 3. The way people have been treated. High social status ( Male) Shopping Summary: The protagonist has brought to the house, and she becomes the handmaid of this place, which means she needs to pregnant for the owner of the house. Till now, Offred did not know which family she should go. At this place, she knows Rita and Cora who is Martha in Fred’s family. In Gilead, Matha is positioned as housewife, and they serve as preparing food and domestic servants to wealthy family. When it comes to Rita, she always express closed face and pressed lips, and she sometimes forbids Offred if she violate the correct manner. From her words, the protagonist first time knows a series words like Colonies and Unwomen. When she arrived, she first meets the Commanders wife. Before she meets the Commanders wife, she thought that the madam in this house will be kind and Offred may turn her into an older sister in Offred’s mind. However, the commanders wife made Offred disappointed. In reality, she likes smoking and she has lots of bad habits. To her amazement, Offred thought the Commander’s wife looks like the woman once

Sunday, December 22, 2019

Does Technology Cause More Harm Than Good - 951 Words

Technology is a vital component of many people’s lives; it facilitates communication, learning, and entertainment. A peculiar question has arisen from the importance of technology, Does it cause more harm than good? Many people’s lives revolve around technology, more than 1.5 billion people worldwide have some sort of Internet access (Digital Divide). I believe that technology is an astonishing and beneficial gadget in the lives of citizens around the world. Many believe that technology causes harm to the brains of students, loathe abbreviations and the damage they do to the English language, and consider it is a shortcut for those who in actuality need to sharpen their reading and writing dexterity. David Crystal is a respected honorary professor of linguistics at the University of Wales. He deems that texting is not a noteworthy factor when discussing children who have real problems with literacy. Many of his opponents have made extravagant claims about the damage that texting can do. One might suggest, â€Å"Texting is a bleak, bald, sad shorthand which masks dyslexia, poor spelling, and mental laziness (TXTNG: the gr8 db8).† Crystal points out that if you have a difficulty with reading and writing you aren’t going to be able to text to begin with. Texting is a new form of communication, which is written and not verbal. This written communication requires basic reading and writing skills, versus verbal communication, w hich only requires basic speech skills. VerbalShow MoreRelatedDoes Social Networking Have A Positive And Or Negative Affect On Individuals?942 Words   |  4 PagesDoes Social networking have a positive and or negative affect on individuals? According to Susan Greenfield, a neuroscientist at the Oxford University, social networking has many negative affects. She claims that â€Å" social networking is infantilizing the human mind, into a state of mind as of children. In my opinion, I agree with greenfield’s statement because many individuals are relying on their social media accounts for everyday use. However, social networking has greatly influenced the way individualsRead MorePrivacy And Security : A Technological World1356 Words   |  6 Pagesattack on the World Trade Center in 2001, the subject of terrorism has played a major role in both politics and media. As America embarked on the war on terrorism, the government became much more aware that threats to our country were both internal and external. In this age of technology it is now more possible than ever to discretely use surveillance software on the American people without them ever knowing, as evidenced by the Edward Snowden scandal in which it was re vealed that the NSA had violatedRead MoreGlobalization : The World Of Politics And The Human Population1648 Words   |  7 Pagespeople and businesses of different nations, it is a process propelled by trade, investment and technology. The process of globalization has great purpose for bring people together and sharing ideas however, it has effects on the environment, culture, the economy, politics and the human population (Globalization 101). Globalization has effected the environment due to human productivity; cars, technology, mining, farming and the advancements of different products. Globalization has effected cultureRead MoreGlobal Warming And Its Impact On The Environment Essay1672 Words   |  7 Pageshas shed light on the impending doom. While the world is becoming more and more aware of the environmental decay, they are torn as to the cause and the subsequent solution to the problem at hand. Litfin and Wapner highlight the issue from a legal stance, Magdoff and Foster ev aluate the problem from an economic point of view while Weston opines that it is purely a problem of â€Å"stuff†. As a result in the difference in belief of the cause of the imminent state of the environment, they all put forward distinctRead MoreHow Technology Has Changed The World993 Words   |  4 Pages Technology has changed the world, it has made most individuals lives better, faster and in many cases easier, but it has dumped so much information into a â€Å"cloud† that temps the entire world into wanting to expose all the secrets. In the new technology age does that mean what use to be private is no longer private, or that any government has the right to any and all information to protect the good of all at the expense of the individual? Along with our new technology, encryption was developedRead MoreIs Technology Causing Us More Harm Than Good?1512 Words   |  7 Pagesï » ¿With innovations in technology being released each day, it’s fair to c ompare the digital development rate to the rate at which humans are being born. Each day we are a step closer to some undefined goal regarding how advanced our commodities are; how many pixels a screen can be, or how fast a processor is. Life and our daily tasks have become simpler, quicker, and more convenient with devices that aid us in transportation, communication, and access to information such as cell phones, computers,Read MoreEthics Assignment : The For The Transplant Essay1054 Words   |  5 Pagesthat these obstacles can be overcome by today’s technology, many other experts in the field expressed objection to his view. Explain the ethical dimension: why is this ethically important/ challenging/ interesting. Firstly, the procedure is highly invasive and may cause Spiridonov to go insane and suffer worse-than-death experiences (Crew, 2015). This conflicts with the principle of non-maleficence, which is to avoid or reduce the extent of harm whenever possible. At the same time, the procedureRead MoreThe Importance Of Technology And Scientific Advancements On Society1036 Words   |  5 PagesHow does technology and scientific discoveries affect our society? Should all scientific advancements be moral and benefit our lives? In â€Å"The Immortal Life of Henrietta Lacks†, Rebecca Skloot talks about the importance of HeLa cells in the scientific world and the woman behind them.â€Å"De-Extinction: The Science and Ethics of Bringing Lost Species Back to Life† discusses the pros and cons of bringing back extinct animals are debated. Robert Louis Stevenson writes about the fight between good and evilRead MoreCyber Bullying is a Big No No 717 Words   |  3 PagesAs technology grown over the years, it became easier to stay connected to friends and family around the world. Not only connected to personal friends and family but also strangers from your area or around the world and form friendships worldwide. It all well and good but sometimes the world of the internet hits you back in the face. In the world of the internet, there are people who will say anything to upset youths to the point of the victims hurting or killing themselves. Mostly on social mediaRead MoreProcrastination And Its Effects On Students1300 Words   |  6 Pagesrealize and admit their procrastination. The causes of this common behavior are due to increasing advancements in technology, work ethic, stress, and time management skills. Advancements in technology are creating distractions for students. Students are prioritizing their time with things such as smartphones, tablets, laptops, and Netflix. Instead of directing their attention to current assignments, projects, and tests, they are focusing more on the latest app or device. These distractions

Friday, December 13, 2019

Term Paper on Fm Radio of Bangladesh Free Essays

string(99) " simultaneously airs information and entertainment, which the authorities term ‘infotainment’\." This report is based on the survey on the opinion about FM revolution in Bangladesh. As our course requirement was to prepare a term paper based on survey so we have selected FM industry as our project area. FM industry has taken a different look in our country now-a-days with the launch of three private FM stations. We will write a custom essay sample on Term Paper on Fm Radio of Bangladesh or any similar topic only for you Order Now So the recent craze or popularity of FM stations is a very contemporary issue and can be referred as FM revolution. Therefore, we decided to conduct a survey to find out which is the most popular FM station and why?As Radio Today, Radio Foorti and Radio Amar are mostly listened so all of our questions for survey were asked regarding these three private FM stations. We surveyed 25 people aged from 15 to 27. Our questions were set in a manner so that we can find out which is the most popular FM station among Radio Today, Radio Foorti and Radio Amar and reason behind its popularity. We believe studying the popularity issues of FM stations would give us a comprehensive understanding of the current communication pattern in the media and it will expand our learning of this course of Business Communication.We have divided the objective of this report into two parts. One is general and the other is more specific. These objectives are stated below: General Objectives General objective of this report is to conduct a survey to find out which is the most popular FM station and why. To meet this goal we conduct a survey on 25 people aged from 15 to 27. According to the result of the survey we have developed this report. During our survey we aimed to understand some specific criteria which can be regarded as our specific objective. These are as follows: Specific ObjectivesTo find out the most popular FM station and reason behind its popularity we specified our questioner to the criteria as follows: Rating of popularity Major criteria for popularity General complains of listeners Suggestions We have collected our data from both primary source and secondary source. We have mostly used our textbooks and the Internet as the vehicle of the secondary source. In addition for our primary source of information we have conducted a survey on 25 people aged from 15 to 27. Then we have studied the gathered data and find the actual information of our project.We also use some graphs and tables to represent data in a grouped manner. We believe that the future scope of this report can be of very wide range. As FM industry has proved to be a promising sector in media of Bangladesh so knowledge of popularity trends of this sector is very helpful regarding to conduct future research. Our report also provides a clear and specific idea of the current program features of FM stations, complains and suggestions of listeners. So for developing a popular FM station this report can provide innovative ideas and suggestions after further research.We acknowledge that our report is not a comprehensive representation of all the information regarding FM industry. These discrepancies are primarily due to the fact that our aim was to conduct a report which is very short and precise. So we only put focus on our specific objectives. As a result we put emphasis on recently launched three private FM stations. As our sample size of the survey was also very few so it is natural that we have able to cover a very precise and specific area regarding this report.Regardless, we have furnished the report to the best of our ability and we are willing to change any part of our report in light of new and credible information. Chapter Two Recent times have seen an upsurge in FM industry in Bangladesh. Specially Private sector FM (frequency modulation) band radio channels are becoming popular with the people in and around the Dhaka city, mainly to the students and young generation, for their differences in the presentation style and variation in news and other programs.Apart from the in-house listeners, many of the youngsters, who were used to carry MP3 players, now listen to music and news on the FM radio-enabled mobile phone sets. A List of Bangladeshi radio stations is given below: National Bangladesh Betar FM Stations Rad io Today FM 88. 0 Radio Foorti FM 89. 6 Radio Amar (Uniwave) FM 101 ABC (coming soon) Radio Metrowave Online Streaming Radio ONIYOM Bengali Live Classic Streaming But among all these stations recently launched three FM band stations— Radio Today, Radio Foorti and Radio Amar— are mostly listened by general people.These stations are currently on air with 100 kilometers radius that covers Dhaka and surrounding 15 districts. Because of the variety of contents, new way of presentation and technical superiority, FM radio is gaining popularly despite the operation of a number of television channels. Radio Today (FM 89. 6); the country’s first 24-hour radio station went on air on September 16. Radio Foorti, the country’s second 24-hour radio station and first entertainment and fun radio, went on air on September 21. Radio Foorti is purely for entertainment and fun. Radio Amar has been launched recently.Apart from these stations, another privately-owned FM band radio stations — Ayna Broadcasting Corporation— are coming on air soon with a challenge to make radio popular with the people in Dhaka and its adjoining districts. In developed countries, radio is still a very popular medium of entertainment and news and the objective of the authorities of the radio stations is also take radio to that level of entertainment art. In those countries, Radio is still a big part of their lifestyle, and in our country a niche has been carved recently for radio in the hearts of the people.Sakib, a student, said ‘Earlier I would carry a MP3 player. Now I just use my mobile phone set to listen to music and the news updates’. Radio Today simultaneously airs information and entertainment, which the authorities term ‘infotainment’. You read "Term Paper on Fm Radio of Bangladesh" in category "Free Term paper samples" It covers news and views on political events, sports, education, business and commerce while Radio Foorti broadcasts music, talk show, celebrity show, advertisements and live programs of pure entertainment. Out of 2. 3 crore people in 16 districts, FM radio’s target audience include school, college and university students, housewives and executives.Age limit of their target audiences ranges between 16 years and 40 years. Persons aged over 40 years may also be listeners if they are still young in spirit. With the huge response of listeners these private FM stations are planning to be expanded throughout the country. As Radio Today, Radio Foorti and Radio Amar are mostly listened so all of our questions during survey were asked regarding these three private FM stations. We surveyed 25 people aged from 15 to 27. Our questions were set in a manner so that we can find out which is the most popular FM station among Radio Today, Radio Foorti and Radio Amar and why?According to our survey we have gathered some statistical data and we have analyzed those data graphically and came to some assumption. Findings of our survey will be explained throughout the report. To find out the most popular FM station among the most listened Radio Today, Radio Foorti and Radio Amar we conducted a survey on 25 people aged from 15 to 27. We have prepared a structured questioner in order to get the information easily and quickly. We had in total 8 questions in our questioner which were asked basically to find out some specific criteria. In order to avoid biasness we set two opinion based questions as open questions. After completing survey we gathered some statistical data and we have analyzed those data graphically. Our entire survey can be divided into four parts. This are- These parts are briefly discussed below with necessary graphs and tables: 1st two questions of our survey were asked to judge the popularity of FM stations. We tried to find out the most popular FM station among the most listened Radio Today, Radio Foorti and Radio Amar. Our 1st question was- How do you feel about listening to radio?Options: Awesome Good Ok Bad The response to this question is shown below graphically: So from this graph we can understand that 12% of people from our survey said awesome, 60% said well (good), 20% said ok and only 8% said badly as their feelings about listening to radio. 2nd question was- Which station do you like most? Options: Radio Today-89. 6 FM Radio Foorti-88. 0 FM Radio Amar-101. 0 FM The responses to this question are shown below graphically: Among 25 people 7 said that they like Radio Today-89. 6 FM, 14 like Radio Foorti-88. 0 FM and 4 people like Radio Amar-101. FM. So from these two graphs we can easily understand that FM radio is very popular among most of the people and Radio Foorti-88. 0 FM is the most popular FM station among the most listened three private FM station. Radio today is the 2nd most popular FM station according to our survey. To analyze and understand the criteria for popularity of the FM stations we interviewed a several questions during our survey. These questions can be categorized into different topics. These categorical questions are explained graphically below with the responses: FeaturesFM stations use a number of attractive tools for their listeners which can be referred as features. These features include program features, Radio Jockey, songs, information, flexible accessibilities etc. To find out the most popular feature we set the 3rd question in our questioner as- Why do you like your preferred station? Options: Program features Radio Jockey Flexible accessibility Songs Information Among 25 people 8 said that they prefer Program features, 6 people prefer Radio Jockey, 4 people chose songs and 2 people chose information as their main reas on behind likings about FM station. Again 5 people listen to their preferable FM station as this media of entertainment and information can be accessed flexibly from mobile, MP3 player and even car. So for them their favorite FM station is preferred because it does not require sitting in front of television or at any fixed place. They can easily tune to their favorite station at home, work or even at roads. These data are shown below graphically: So from this graph we can understand that program feature is the most popular feature among the listeners of FM channels.To find out what type of program is most popular we asked another question during our survey- Which type of program of FM do you like most? Options: Informative Celebrity show Talk show Request show (SMS sending segment) Quiz contest Among 25 people 2 people like informative show, 11 people like celebrity show talk show, 7 people like request show and 5 people like quiz contest show most. This information is represented graphically below: So from this grap h we can assume that celebrity and talk shows are most popular at FM. Sound QualityAs FM channels are enjoyed through listening so quality of sound is a matter of consideration for popularity of FM stations. To find out how the listeners are reacting to the sound quality of various stations we asked two questions. These are as follows- Which station’s sound quality seems better to you? Options: Radio Today-98. 6 FM Radio Foorti-88. 0 FM Radio Amar-101. 0 FM Among 25 people 13 people said that sound quality of Radio Today is better, 7 people said sound quality of Radio Foorti is better, 5 people said sound quality of Radio Amar is better.This information is represented graphically below: So from this graph it is clear that sound quality of Radio Today seems comparatively better to the majority. To analyze which is important to listeners in terms of choosing preferable station we asked another question- Which is important to you in terms of choosing your preferable station? Options: Sound Quality Program Features Both From these options 6 persons chose sound quality, 12 persons selected both and 7 people selected program features. This information is represented below graphically:So from this graph we can easily understand most of the people prefer both sound quality and program features. In order to avoid biasness, in our questioner we have included an open question stated as- Any complain against FM stations? We have received various opinions as answers for this question. 12 people said that advertisement on FM is very boring, 5 people said that there are lack of certain programs such as special program for children and aged people, religious program etc, 8 people complained that there is no access from rural area.These numerical values are represented below graphically: In order to avoid biasness, in our questioner we have included an open question stated as- Any suggestion for FM industry? We have received various opinions as answers for this question. 8 people said that some specific program should be included such as- career info, education tips etc, 12 people said FM should be expanded throughout the c ountry and 5 people said that more FM stations should be launched. These numerical values are represented below graphically: Chapter ThreeOn the basis of our survey and analysis conducted in previous chapter we are finally enriched with some valuable findings regarding FM industry. These findings are listed below: FM channels, specially the private FM stations have become popular now-a-days. Majority (92%) of the people whom we have interviewed during our survey feel positive about listening to radio. Among the three recently launched private FM station Radio Foorti is most popular and Radio Today is second most popular FM station according to our survey.Likings about program feature are the most popular reason for preferring individual’s favorite FM station. The second common reason for listening to favorite station is attractive and interesting Radio Jockey. Another important reason for choosing a favorite radio station as a media of entertainment is its flexible accessibility. According to our survey among different programs celebrity and talk shows are most popular. The least popular is the informative features. According to our survey we have found that sound quality of Radio Today seems better to the majority.On the other hand most of the people put emphasis both on program features and sound quality. So Radio Foorti becomes the most popular FM station satisfying all these criteria as a result of our survey. The most general complain that we have came across is against boring advertisement on FM. Most of the people have recommended expanding these FM stations throughout the country. On the basis of the general complains and suggestion of listeners that we came across during our survey we would like to recommend a few points to the FM industry as a whole.These recommendations are- Advertisements on FM should be made more interesting as majority of the people (48%) whom we have interviewed have complained against boring advertisement on FM. Some specific program, for example- special program for children and aged, religious program, career info, education tips, political talk shows should be introduced on FM to meet the listener’s demand. FM stations should be expanded throughout the country so that it is accessible from anywhere. FM industry has been focused under the lime light recently.Introduction of three private FM stations have created a new craze among young generation specially. This popularity can be referred as FM revolution. Throughout this report we have tried to analyze the statistical data gathered during survey. We aimed to find out which is the most popular FM station and why? The result of our survey is that the most popular FM station is Radio Foorti as it has been able to create a good harmony with the listeners. As our sample size of the survey was vey small so it is natural that this result could be vary while surveying on large number of people.Again the people we have interviewed are aged from 15 to 27. So they mainly represent the young generation. Surveying on different age group may result in different answer. So we acknowledge that due to these limitations stated above there some variation might arise. Regardless we will retract or modify any part of this report or recommendations if that may contradict with any real information. www. radiofoorti. fm (accessed date: 1st April-21st April) www. radiotodaybd. fm (accessed date: 1st April-21st April) How to cite Term Paper on Fm Radio of Bangladesh, Essays

Thursday, December 5, 2019

Quality of a Marketing Research Project

Question: Discuss, using examples where relevant, how you would ensure the quality of a marketing research project. Answer: Marketing research is a process or set of processes that links the customers and producers to the marketer through information. Such information helps in identifying and defining marketing opportunities. It is an effort to gather information about customers or target markets. Market research is a very important component of business strategy. Quality in the marketing research process is ambiguous. It is not a step, but a process. While measuring quality, one is actually measuring the quality of customers experience. It can happen and must be ensured at every stage of the research process (Savin-Baden and Major 2012). Data collection is a significant part of the marketing research. The marketing decisions are made depending on the analysis of the data collected from a research project. For making appropriate decisions, quality of the data acts as a critical element for the data collected. Data collection must be high in quality and relevant (Birley and Moreland 2014). Quality can also be referred as the degree to which the data represents actual scenario. High quality data is reliable, valid and also represents faithfulness. In certain instances, researchers try obtaining data from various sources to ensure the validity and reliability of data collected. The two characteristics determining the quality of data are- reliability and validity (Csikszentmihalyi and Larson 2014). It is necessary to devise research questions as a poor structure may affect the choice of study design. It is imperative to formulate a proper research question that would be relevant and answerable. Hypothesis can also be developed from the research question and it drives data collection for the study. The quality of data collection can be made better if the research question and hypothesis for the project is appropriate. The relevance of data can be ensured with appropriate sampling strategy, intervention and outcome variables (Zikmund 2014). A few other factors such as availability and affordability form a part of the data collection. Data must be collected quickly so that the research process is affordable and can be completed on time. If data cannot be obtained in a timely fashion, the marketing research must not be conducted (Bell 2014). The researchers can collect both primary and secondary data. Primary data is newly obtained data for a specific project. Secondary data is already collected for purposes other than problem at hand. The researcher needs to decide if the primary data collection or secondary data collection method would be appropriate for the situation. The researcher can also use both data collection methods (Palinkas et al. 2013). There are different ways to ensure that the data collected from primary and secondary sources are high in quality. For primary data, the researcher must follow similar researches conducted in the past, imagine possible answers and craft an analytical response. The different ideas and values must be crafted from frame of reference. The data collected must be compared and contrasted with the similar data from other source in the same time period. The reliability must be measured (Taylor and Bogdan 2013). For example, Mr. X works for an advertising agency that is hired by ABC Medicine, the manufacturers of a drug product. If the product is consumed once in a day, it shall prevent the consumers from getting cancer. The ad agency wants to check the reliability and validity for the claim made by ABC that would not be problematic in the market. Mr. X found a published article regarding the product and considers that the drug is worth advertising. However, Mr. X shall be concerned regarding reliability and validity of the information (Silverman 2016). Validity refers to the truthfulness of the information. The truthfulness of the source must be assessed with respect to the information presented. In the given example, Mr. X believes that the article read by him regarding cancer-free pills would suit the description. The study was conducted, supported and observed by 400 patients. The article was credible and peer-reviewed. It is important to follow peer-reviewed article as it ensures that it has been reviewed by other experts in the field. Therefore, Mr. X can jump at the conclusion of calling the data valid. Secondly, reliability refers to the level of trust or belief in the information. Mr. X can be asked to support the medical and marketing claims for the prescribed drug. Mr. X shall check how the information was obtained by the author. Certain criteria such as biasness, expertise and personal gains must be assessed. If the information was published in a blog, it should be eliminated as it does not ensure the expertise of inform ation-provider. The date must be checked by the researcher and current articles should be considered as reliable. The information source must be assessed if it is questionable, unsupported or not well-researched. The works cited must also be reviewed to check the quality of references (Taylor and Bogdan 2013). The publication source must also be checked if it is a university press, government agency and purpose of the publication. The primary and secondary sources of data must be assessed to ensure high quality. The researcher shall evaluate the purpose or intention of authors research paper. The language shall be free of emotion-rousing words or biased. The authors point of view in the secondary sources must be impartial and fulfil the objectives of the research. A high-quality research paper must be easy to read and the content must not be repetitive (Silverman 2016). Conclusively, not all information is created with a standard quality. Just because the information is found in the library does not mean that it would be accurate to conduct an appropriate marketing research. It is necessary to critically evaluate necessary information in an academic setting. The researcher must evaluate every item to determine the credibility and quality for supporting the best research. The presentation allow the researchers to interact with clients, also it provides useful feedback of the overall performance of the project. A formal report which contains detailed information about our research project. References Bell, J., 2014.Doing your research project. Maidenhead: McGraw-Hill Open University Press. Birley, G. and Moreland, N., 2014.A practical guide to academic research. London: Kogan Page. CSIKSZENTMIHALYI, M. and LARSON, R., 2014. Validity and Reliability of the Experience-Sampling Method.The Journal of Nervous and Mental Disease, 175(9), pp.526-536. Palinkas, L., Horwitz, S., Green, C., Wisdom, J., Duan, N. and Hoagwood, K., 2013. Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research.Administration and Policy in Mental Health and Mental Health Services Research, 42(5), pp.533-544. Savin-Baden, M. and Major, C., 2012.Qualitative research. Milton Park, Abingdon, Oxon: Routledge. Silverman, D., 2016.Doing qualitative research. London: Sage Publications. Taylor, S. and Bogdan, R., 2013.Introduction to qualitative research methods. New York: Wiley. Zikmund, W., 2014.Business research methods. Mason, OH: Thomson/South-Western.